Glossary for Graphics Industry
4-Color Process
CMYK. - Cyan, Magenta, Yellow & Black.
Standard ink process for offset press industry; brochures, flyers, etc…
6-Color Process
CMYK & LtC LtM. - Cyan, Magenta, Yellow, Black, Light Cyan, Light Magenta.
Standard ink process for digital print industry.
Royal Graphics Center uses HP DesignJet 5500ps 6-color Digital Printers
.ai
A vector art file created in the software, Adobe Illustrator. This file type is acceptable to create large-format graphics.
Visit Graphic Art Requirements.
Art Charge
One-time fee associated with creating, editing a graphic or sign design.
AutoCAD
Computer-Aided Drafting created by our qualifed CAD engineer used to determine scale of an area.
Visit AutoCAD.
Backdrop
A custom-cut digital print or custom-painted canvas designed to "tie-in" all elements in a stage set theme.
Backlit Print
Maximum-impact interior printed media used with a back-lit source, as seen in airports, hotels and conventions.
Must be used with a rented light box.
Banner
A flexible material in which to be printed onto. Materials include canvas, vinyl and flag.
.bmp or bit-map
A raster digital art file used for desktop printing or website graphics.
Does not contain enough data for large-format output.
Canvas Banner
A printable, flexible non-glare material.
Cardstock
A thick paper material used as a substrate for table-tent and I. D. signs
.cdr
A vector art file created in the software, Corel Draw. This file type is acceptable to create Large-format graphics.
Visit Graphic Art Requirements.
CMYK
see 4-Color Process
Color Match
A service provided by Royal to match final output color to a client's corporate or event color scheme.
Color Scheme
A pre-determined set of colors to be used in a Set, Special Event, Trade Show or Convention.
CorelDraw
A vector-art based software program that allows the designer to marry line-art images with bit-mapped images.
Royal Graphics Center uses CorelDraw 12 to create designs.
Custom Cut
A hand-cut, die-cut or jig-saw of a finished product; a decal, foam core, plastic or wood.
Cyber Café
A custom environment with touch-screen Kiosk computers used by marketers & exhibitors for valued information sharing.
Visit Computer Rental Services.
Decal
An adhesive-backed paper or vinyl sign.
Dimensional Graphics
Foam cut-out letters, logos or graphics having depth, usually 1/4" - 2" thick.
Digital Photo
A digital file created by a digital camera or a scan. Usually a jpg or a .tif.
Directional Sign
A custom-themed sign with a rented stand, 1 or 2-sided vertical sign, usually 3' wide by 8' tall, used to direct flow of foot traffic.
Discount Deadline
All of Royal Graphic Center's prices are discounted prior to the affixed production deadline.
Display Case
A rented glass-top / metal unit, complete with graphics, to house untouchable objects. Comes with lock & key.
DPI
Dots Per Inch. The amounts of dots (graphic information) in a square inch.
See glossary for: Jaggies, .jpg, Raster art, Pixels, Pixelization, Photo, Photo Enhancement, Photoshop
Easel
A rented aluminum adjustable tripod to display a sign or mounted photograph.
Easel Back
A section of cardboard or plastic affixed to the rear of a small sign to keep it vertical.
Easel Sign
A 22" x 28" sign, usually used for breakout rooms and smaller seminars, to highlight speaker or to promote an event.
Entrance Unit
A rented custom, modular metal unit, complete with graphics; used as an entrance way for visitors.
Make a great first impression before your visitors walk through your door!
.eps
Encapulated Postscript art file.
Exported from Adobe Illustrator, it maintains it's preferred vector format.
Any other file ( as in a jpg, gif ) converted to an .eps file will not constitute as a viable large-format digital art file. Please consult with your Media / Graphics Dept. or contact us.
Visit Graphic Art Requirements.
Exhibit System
A rented modular metal unit with custom graphics, used as a setting for Exhibitors to promote.
Visit EXHIBIT SYSTEMS.
Flag
An custom printable, flexible non-glare exterior material.
Floor Graphics
A strong, temporary adhesive decal with a heavy laminate applied to a smooth, clean surface. Can be custom cut.
Foam Core
A paper-foam-paper product that is easily cut to shape, lightweight and used indoors. Used as a mounting board for graphics.
Foam PVC
Smooth-surface plastic material more durable than foam core. Brand names include Sintra and Trovicel.
Used as a mounting board for extended-use graphics.
Font
The name and style of the text used in design.
Font Folder
The file containing all font information needed to create text.
If Royal Graphics Center is to edit your art design, each folder must be sent along with final art file, unless text is converted to curves or outlines.
.gif
A bit-mapped digital art file used for internet & website graphics. Does not contain enough data for large-format output.
Gloss finish
A shiny laminate finish added to a print to increase clarity and readabilty.
Grommets
Brass eyelets mounted on banners for hanging purposes.
Hard Copy
A color laser print derived from an art file then given to the designer to closely match color and / or layout.
High Contrast
A combination of colors that appear to have a stronger impact and highly visible look.
High-Resolution
600-1400 DPI in a raster image.
I.D. Badge
A custom service provided by Royal to pre-print plastic cards with identifiable information, with lanyard or clip.
Note: For late registrants, you may rent a card printer to be used on-site, See Printers .
I.D. Sign
A printed 7" x 44" cardstock sign affixed to a specific booth area for ease of identity.
Install & Dismantle
A service provided by Royal for Large decals, Floor Graphics, Banners, Metal Units, Light Boxes and free-standing units.
Jaggies
Slang term for pixelization. The result of the enlargement of a raster art file (.jpg, .gif, bmp)
.jpeg or .jpg
A compressed bit-mapped digital art file used for desktop printing & website graphics.
Usually does not contain enough data for large-format output.
Laminate
A thin sheet of clear vinyl, in gloss or matte finish, that is mounted onto a print for protection against ink smudge, fingerprints & surface moisture.
Lamination
A hot or cold pressure-transfer process of laminating to a sheet good.
Royal Graphics Center uses the GBC Falcon 60+ Laminator.
Large-Format
The process of printing full-size, full scale graphics. Used for maximum impact.
Lightbox
A rented interior electrical box used to illuminate back-lit prints.
Line art
A line drawing on white paper, usually with black solid shapes for scanning purposes.
Logo
A company or event proprietary graphic.
Logo reproduction
The process of creating a graphic or company logo to it's exact likeness, using the proper art file and color.
Low-Contrast
A combination of colors that appear to have a softer impact, more professional look.
Low-Resolution or Low-Res
72-150 DPI in a raster image.
MAC file
An art file created on an Apple Macintosh computer.
If you are using MAC, the art file must be converted to a PC format prior to our receipt.
Matte finish
A dull or satin laminate finish added to a print to diffuse light to decrease glare.
Menu Sign
Any sign that contains titles, sub-copy and bullets. Usually a food menu or Seminar Schedule sign.
Metal Unit
A rented modular assembly consisting of an aluminum frame & custom panels; as in an Entrance or Exhibit Unit,
Display Case, Directionals, Route Sign or Registration Counter.
Native Program
Graphics software in which the original art is created.
PC file
Any Personal Computer art file other than MAC.
Photo
A paper-printed picture, usually scanned to create a digital file.
Acceptable DPI for Photos: 600-2400 dpi at final output size.
Note: Internet & greeting card graphics (.gif & .bmp) are only 72 dpi.
Photo Op
Custom backdrop, life-size cut-out or a custom prop.
Royal can create a memorable setting for your photographer.
Photo Enhancement
The process of creating or editing pixels to a digital photo file to enhance, recolor or restyle.
A service provided by Royal Graphics Center.
Photoshop
Software used by Royal Graphics Center that allows our designers to manipulate a raster image, as in a photo.
Pixels
Dots of colored data in a raster image.
Pixelization
The magnification of art data to the point where the line images become extremely distorted due to the lack of data.
Try This: Magnify an image to 500%. Are your art lines "jaggy" or are they still straight? If straight, then you have a vector art file that more likely can be used as for large-format print output.
Plasma Surround
A custom themed graphic that wraps around the face of a 42" or 52" plasma screen to enhance the impact of the message.
PMS
Pantone Matching System. A universally-accepted, numbered color-matching system.
See Color-Matching
Pocket sign
A multi-function sign used with an easel, with an added plexiglas pocket, usually for a standard 8.5" x 11" sheet of paper.
Podium Sign
A sign with company logo and / or event logo, affixed to rented podium.
Pole Pocket
Elongated, stitched banner holes for hanging purposes.
POP displays
Custom printed Point-of-Purchase displays used for selling or highlighting a product or service.
Pre-Installation
The act of installing within a metal unit prior to move-in.
Print
The final printed product. All prints are laminated and mounted.
Print Output
The size, speed, color and DPI of the final print.
Raster Image
Computer-designed image created by the manipulation of dots as in a .jpeg, bmp, gig, tiff.
Standard use in digital photo industry, scanned images and internet graphics.
Not for use for text or low-resolution images that must be enlarged for large-format printing.
Registration Counter or Reg Counter
A rented custom, modular metal unit, used for registering visitors, complete with graphics, counter, chairs, lights (optional)
RGB
Red, Green, Blue. Monitors use the blending of only these 3 colors to produce color for display.
Graphics on any monitor screen will be appear different than a final print due to the different color process.
Route Sign
A custom-themed sign with a rented stand, 1 or 2 sided sign, used to direct foot traffic to Hotels or Tours.
Scan
A digital file created by scanning a document, paper photo, film negative or other paper images.
Paper-printed photos or published photos are already pixilated. Enlarging only makes the pixels more visable.
Scan bed size: 8.5" x 14", up to 2400 dpi.
Screen Surround
A custom-themed full-size graphic that wraps around a video projection screen to enhance the impact of the stage.
Seminar Schedule Sign
A free-standing or easel sign containing all schedule info; including Names, dates, times, revisions, etc...
Sign Holder
A rented chrome unit for 22" wide x 28" tall signs, visable on both sides.
Sponsorship
A method of increasing cashflow while increasing sponsor visablity and awareness using strategic logo placement in signs, banners and Computer Kiosks.
See Computer Rentals
Substrate
A sturdy, flat material in which to mount a print onto.
Tent Sign
A small custom, folded, free-standing placecard, commonly used for table reservations or Speaker names.
Text or Copy
Alpha and numerical typewritten symbols used in design.
Time Frame
The approved time table from client proof approval to completion.
Vector art
Computer-designed image created by the manipulation of lines, not dots.
Preffered art for large-format text and graphics used in programs such as Adobe Illustrator or Corel Draw.
See glossary for: Adobe Illustrator, ai, Corel Draw, .cdr,or visit Graphics Art Requirements.
Vinyl Graphics
Computer-cut adhesive vinyl applied where printed media is not applicable.
Working File
A service provided by Royal; a vector art file created over a non-editable art file for large-format print purposes.